OWC Brings on Farshid Tabrizi to Lead New Atlas Series Media Cards and Card Readers Product Lines

OWC Atlas Pro and Atlas Pro Ultra CFexpress Type-B memory cards are now shipping

OWC®,a leading customer-focused creator of innovative solutions for over 30 years that have enabled individuals, businesses, creative professionals, and educators to get maximum usefulness from their technology investment, today announces it has tapped industry veteran Farshid Tabrizi to lead the new Atlas series of CFexpress cards, SD cards, and card readers. ​

Farshid Tabrizi brings the knowledge of over 30 years of experience in the high-tech industry building and leading successful business development, marketing, design, and manufacturing engineering organizations. A proven leader in the photo media storage ecosystem Farshid Tabrizi plans to expand the OWC storage media catalog with even more innovative products for years to come.

"OWC is the leader in workflow solutions that professional photographers and videographers depend on daily, " said Farshid Tabrizi, Sr. VP of Flash Memory & Media Development. I am thrilled to join the OWC team to deliver the highest quality and the most differentiated memory cards and readers to complement the existing products and solutions."

"We are so thrilled to have Farshid Tabrizi on staff with OWC," said Larry O'Connor, OWC Founder & CEO. "With his knowledge of the photography and storage industry, the sky is the limit on what new innovative products we can create for creative professionals. OWC will continue to increase our level of investment into cutting edge media storage and deepening our relationships and engagement within the video and photography industry."

OWC Atlas Pro CFexpress Type B cards are Now Shipping

The OWC Atlas Pro CFexpress Type-B cards are the perfect solution for reliably capturing RAW images and up to 8K footage of fast-moving sports, nature, and other action scenes in demanding locations. Rugged and OWC Beyond Fast™, these cards are ideal for professional photographers, videographers, and content creators. The OWC Atlas Pro CFexpress Type-B cards support up to 8K Capture, 1791 MB/s Peak Speed1, and XQD Compatible2. The OWC Atlas Pro™ CFexpress is available in 512GB, 1TB, and 2TB capacities, and the OWC Atlas Pro Ultra™ CFexpress is available in 320GB and 640GB capacities.

OWC Atlas Pro™ and Atlas Pro™ Ultra Highlights

  • Advanced: Utilizes the latest flash storage technologies to provide leading-edge performance, durability, and reliability
  • Efficient: Fast write speeds let you offload data to your computer for immediate file access and quicker post-production
  • Tough: Impact, bend, shock, UV ray, and x-ray resistant
  • Supportive: Compatible with the latest Canon, Nikon, PhaseOne and Panasonic cameras
  • Compliant: Fully meets CFexpress Type B 1.0 and 2.0 specifications
  • Worry-Free: Up to 5 Year OWC Limited Warranty

Pricing & Availability

  • The OWC Atlas Pro Ultra™ CFexpress is available now in 320GB and 640GB capacities starting at $399.00 on Macsales.com
  • The OWC Atlas Pro™ CFexpress is available now in 512GB, 1TB, and 2TB capacities starting at $349.00 on Macsales.com

Also available The OWC Atlas S Pro™ SD UHS-II V90 SD media card is available now in 64GB, 128GB, and 256GB capacities on Macsales.com, starting at $69.00






About Other World Computing | Press Room

Other World Computing (OWC), founded in 1988, is dedicated to helping Mac and PC enthusiasts do more and reach higher. We believe in sustainability and OWC solutions are truly built to last, go the distance, and enable users to maximize the technology investment they have already made. OWC’s operation provides leadership in business sustainability, with our headquarters among the first in the world awarded LEED Platinum OWC features an award-winning technical support team as well as an unparalleled library of step-by-step DIY and informational videos. From the home desktop to the enterprise rack, to the audio recording studio to the motion picture set and beyond, there should be no compromise, and that is why OWC is here.

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